How to use?
Sell packs
1-WHAT IS A PROMOTIONAL PACK?
It is a type of promotion that groups two or more units of products or services that are marketed together in a single package, usually at a special price or with an additional incentive, such as a discount or a gift
2-WHAT ARE ITS MAIN CHARACTERISTICS?
Normally a pack groups several products or services related and complementary to each other
It is usually offered with a discount, a gift included or an advantage that makes it more attractive than buying the products or services separately
It lasts for a certain period of time in order to encourage or increase its sale
3-WHAT ARE THE OBJECTIVES OF THE PROMOTIONAL PACKS?
Mainly increase short-term sales, foster brand loyalty, attract new customers, and drive cross-selling of complementary products
4-WHAT ARE THE MOST USED PROMOTIONAL PACKS?
For products: A "3x2" or pack that includes three products for the price of two, or a "1+gift" pack, such as a toothpaste that comes with a free mouthwash
For services: A vacation package that combines hotel and flights at a reduced price, or it could also be a hairdressing package that offers three haircuts for the price of two
5-WHAT ARE THE BENEFITS OF BUYING IN PACKS?
Price savings: Promotional packs usually include a significant discount on the final price compared to the sum of the individual products. This allows you to get more for the same money
Gifts and extras: Some packs include an additional product or gift that adds value to the purchase, whether it's a complementary product, a sample or ther item from the brand
Time saving: Buying in packs avoids the repeated purchase of products that are consumed regularly, saving time and money
New products are discovered: For example, a shampoo and conditioner pack can lead to trying a product that otherwise would not have been tried
6-WHEN DOES BUYING IN PACKS MEAN GOOD SAVINGS?
When it comes to products that are commonly consumed and do not expire quickly, such as cleaning products, personal hygiene products, beauty products or non-perishable food
When, when comparing the price of the pack with the individual purchase of the same items, the price per unit is lower in the pack
We recommend that you always compare the price per unit, per kilo or per liter of the pack with the price of the same products or services sold separately
